Gen Z was growing obsessed with luxury watches. New tariffs on Switzerland could cool the expensive hobby - Fortune
August 17, 2025 Fortune

Gen Z was growing obsessed with luxury watches. New tariffs on Switzerland could cool the expensive hobby - Fortune

Gen Zs fascination with luxury watches has been one of the more surprising consumer trends of the last few years. But a steep tariff hike on Switzerland could threaten its market: American youth.Gen …